How Lockdown Changed Event Live Streaming
This led to the rapid rise of live streaming, which became essential for keeping events alive. Virtual events, once niche, exploded in popularity as conferences, concerts, and even weddings moved online.
One major change was increased accessibility. With physical attendance no longer a requirement, anyone with an internet connection could join events, significantly broadening the audience reach. Events that were once limited by venue capacity or location could now tap into a global audience.
The hybrid event model also emerged as a result. Combining physical and virtual elements, hybrid events offered a solution for both in-person and remote attendees, providing flexibility for event organizers. This model remains popular today, allowing for a larger, more diverse audience.
Technology played a huge role in this shift. Real-time interactions, multi-camera streaming, and audience participation tools like polls and Q&A’s made virtual events more engaging and interactive, enhancing the viewer experience.
The pandemic also highlighted the cost-saving benefits of live streaming. Without the need for physical venues or travel, event organisers could reduce expenses while still reaching large audiences.
Opportunity for Production Companies
The rise of live streaming created significant opportunities for production companies. As the demand for high-quality virtual and hybrid events surged, production teams specialising in streaming technology, multi-camera setups, and post-production services saw an increase in business.
These companies played a crucial role in ensuring events were professionally produced, offering services like live editing, graphics integration, and seamless streaming across multiple platforms.
For production companies, the pandemic era opened new revenue streams and positioned them as vital partners in the future of event planning, as the demand for sophisticated virtual experiences continues to grow.
