Finding Your Podcast’s Niche

Holly Cowley
Holly Cowley

August 24th, 2021

Everything you need to know!

We’ve spoken before in previous blogs about how important it is, in today’s entertainment climate, to come up with something new and refreshing. We talk a lot about having a niche, but what does this really mean? According to a quick google search it means ‘a specialised segment of the market for a particular kind of product or service.’ If we are feeling fancy, we might refer to it that way too, but most of the time to us 'niche' just means you have a fresh, exciting outlook or concept that no one else is currently offering an audience. It’s no secret that podcasts are an extremely popular entertainment medium with an estimated number of 2,000,000 currently airing! Great news, it means the industry is booming! Not so great news? You need to step up your game to win the viewers. Luckily, we can help you. Tell has plenty of experience coming up with unique ideas and concepts, which makes us super qualified to offer you our best advice for finding your podcast’s niche.

1. First things first, do your research. Spend some time trawling through all the most frequented listening sites such as Apple Podcasts, Spotify, Google Podcasts, Deezer… to name just a few. See what is already out there regarding genres and topic-matter. While you’re at it, note what’s popular and what platform users are responding to.

2. Next is the brainstorming stage. This is the point at which you will sit down to write out your concept for your podcast excited and ready, until you’re quickly hit in the face by the dreaded ‘block’. Don’t panic! Try not to pressure yourself into finding something completely new that no one has ever thought of before. Instead, think about what you really want to talk about and consider the unique perspective you can bring. Maybe even listen to some podcasts in the same genre as yours and consider what current creators may have missed or what YOU wish they had included.

3. It’s important that you are passionate about the content you are putting out. It’s painfully obvious when a creator has succumbed to the algorithm or has started to prioritise ‘likes’ over quality. Make sure that whatever you choose to put out is true to you and gives you the room to genuinely connect to your own content.

4. Our Events Operator Alex has worked on many of the podcasts we have edited here at Tell and has developed a keen eye for engaging content. He advises that, while a podcast must be inherently interesting, it doesn’t have to be revolutionary, it simply needs to offer discussions that people want to listen to instead of mindless chatter. When working on an episode, consider this – “if this one story was clipped down and published to YouTube, what title would you give it and would you honestly click and watch it?”

5. The last piece of advice we have to offer may seem obvious in theory but can be scary in practice. That is, don’t be afraid to try something new. Experiment with the structure of your podcast, try having guests and invite feedback!

Nearly every member of our team has worked on podcast producing or is an avid podcast-listener themselves. We really do love a good podcast in our office, and we know that they have the potential to garner a loyal and broad audience for creators and brands. However, you mustn’t just assume that a good mic to record on will be enough to get you there (though it definitely helps)!