Virtual and Hybrid Events in 2021

Holly Cowley
Holly Cowley

May 14th, 2021

The offices at Tell headquarters

In the wake of the COVID-19 pandemic not one continent, country, person or industry has gotten away unscathed. The pandemic has changed every aspect of our lives. We have all had to adapt, and the event production industry is no exception to the rule. In the same way that teachers never expected to have to take their classes online, the switch from outside broadcasting trucks to online virtual conferences was a shift that most people in Media had never anticipated. The Post Covid-19 Event Outlook Report published by Bizzabo shows that ‘93% of professional event organisers plan to invest in virtual events’, exemplifying just how flexible the media and events industries are. Immediately the industry altered its practices in order to help meet the needs of the client. With many companies opting for ‘blended’ working policies post-pandemic, employees will be able to choose how often they are in and out of the office (SkyNews). With working from home seemingly becoming more commonplace, it is only fair to presume that virtual events are here to stay even when restrictions ease up.

As the demand for live events begins to surge, hybrid experiences may be the key to creating fulfilling event experiences in the future. A hybrid event is one that marries aspects of live events, such as having a live audience or an event taking place in real time, with virtual elements such as broadcasting a live stream. However, the biggest challenge faced by event organizers is making the connection between in-person and virtual event experiences. A Markletic study cites ‘audience engagement [as] the largest challenge when it comes to virtual events.’, followed closely by audience interaction. This is certainly no mean feat to accomplish, as catering to two different audiences essentially means creating two different, but equally poignant, experiences for the same event. Not only is it a task to ensure virtual experiences are as impactful as online ones, but 38% of organizers identified that more preptime is required when hosting a hybrid event (Markletic). That is, compared to a solely in-person, or solely virtual event.

However, here at Tell we believe that Hybrid and virtual events are the future. As many as 34% of event organizers are looking to invest in hybrid events in the coming years (Markletic). On top of this, a study by Eventbrite presents mind-blowing results that “by June 2020, attendees were spending 28x more time attending virtual events than they had been in January 2020.” The success of virtual and hybrid events has been astounding, and a change that audiences were more than willing to embrace. With this in mind, Tell has the resources to help make that transition easier for the companies hosting these events to ensure it is coherent, dynamic and impactful for everyone involved.

As hybrid and virtual events are integrated into companies, our team at Tell has the ability and experience to be able to produce high-end, professional experiences for your organisation with ease. We do all the heavy-lifting as we embrace the new technologies while executing your vision to its fullest potential. With the help of Tell, your organisation is able to deliver secure, engaging and flexible events. We are always available to hear about the projects you have going on, ready to create a virtual production strategy tailored to your company's specific needs.