March 8th, 2022
On March 8th every year, we celebrate the importance, power and achievements of women during the occasion marked International Women’s Day (IWD).
“Imagine a gender equal world. A world free of bias, stereotypes and discrimination. A world that's diverse, equitable, and inclusive. A world where difference is valued and celebrated. Together we can forge women's equality. Collectively we can all [#BreakTheBias]" - International Women's Day
As a company, our core team is 40% women, and there’s no doubt in our minds that this has played a huge part in our success. We operate within an industry that is notoriously male-dominated, so we understand the importance of making space for and elevating the voices of women. In this week’s IWD blog, we are chatting to our team to find out which women inspire them and why.
For many of our team members, the women that inspire them are those that have made an impact on the people they are today. In fact, almost all of the team members I spoke to named their mums as their biggest inspirations. For Jess, she said that, despite growing up in a a less than salubrious area, her mum (along with her dad) always ensured that her and her brother were safe and happy, which is “all you can ask for”. Likewise, Tom T said he’s extremely grateful for his mum as she strived to give him an upbringing that she didn’t have herself.
Alex’s mum inspires him because “she's turned her passion into her own business. Her determination and success is admirable.”
Erin says her mum is an incredible multitasker, but always compassionate and caring - “I don’t know what I’d do without her”
Jessy said that all of the women in her family inspire her - her grandmas ”who carried the family”, her mum, aunties, her sister and friends. Jessy said that each one of these women has had a lasting impact on her, and continue to every day.
Juliana had loads of great things to say about the impression her sister had on her throughout her life.
“She's a strong, intelligent and independent woman that's always had a talent for solving any sort of adult life problem. That amazes me all the time. She's also been through some difficult times this year, but managed to keep strong and hopeful, fighting for a better future.”
Jessy also named Rihanna as one of her biggest inspirations. In fact, a few of the team members I asked said their biggest inspiration came from artists and personalities whose work has had a huge impact on them. For example, Kat said one of her two biggest inspirations was Paule Constable, the successful lighting designer. She said that Constable’s incredible range of skill and ability to make moves in such a male-dominated industry drives her own artistic passion. Kat also named Trina Nicole as an inspiration, particularly how she shapes the dance scene through her work with Nike and The Royal Ballet. Kat especially admires her work that focuses on body image.
Similarly, a lot of the women I find inspirational are creatives who portray femininity and womanhood in its rawest form without fear of seeming ‘ugly’. Two of my biggest inspirations are Florence Given and the SheGoat theatre company for doing just that - being unapologetically and unashamedly themselves.
Whether the women who inspire you live in the same country, city, town, or even house as you, the effects they have on us are profound and everlasting. The effects of seeing women succeed, particularly within your own field of work, is what gives us the drive to carry on even when it seems like the odds are stacked against us. Most importantly though, it takes women supporting and lifting each other up to ensure the success of women everywhere.