Starting and Sustaining a
Successful Podcast

Holly Cowley
Holly Cowley

June 22nd, 2021

Start your podcast right

Podcasts are an ever-growing form of popular entertainment. If you cast your mind back to 5 years ago, it wasn't so commonplace to listen to podcasts, but now everyone has their go-to series for riding a bike, doing work, commuting or taking a bath. Here are just a few of the Tell team’s favourite listens;

  • The WAN Show - Linus Tech Tips
  • Dan Carlin’s Hardcore History
  • That Peter Crouch Podcast
  • The Infinite Monkey Cage - BBC Radio 4

The majority of our team would consider themselves avid podcast listeners. In fact, according to Forbes the percentage of podcast listeners aged 12-34 years old has increased from 27% in 2017 to 49% in 2020, meaning there is a huge potential to reach an expanding demographic. However, in the same article they also state that ‘In February 2021, there were 1,750,000 podcasts with over 43 million episodes available, up from 18.5 million in 2018.’ Essentially this means there is a huge amount of readily-available content out there for listeners, making it an extremely saturated entertainment medium. It is, therefore, especially important for your podcast to stand out as something special. Luckily for you, helping to create outstanding podcasts is something we do incredibly well at Tell. Here are 5 ways to make your podcast stand out from the crowd and how Tell supports you to make that happen.


Always plan your content and gear it towards your audience. In the podcasting world, there are so many active listeners that it's impossible to please everyone. So, don't try to. Find your niche. Find the specific gap in the market that your podcast can fill and tailor your content to the listeners that respond well to what you’re putting out. Then, back up your content with a great social media strategy to really engage your listeners in conversation.


Never underestimate the power of good editing. As the medium grows in popularity, freestyle formatting and more widely accessible equipment, allows more businesses and individuals to share their content. So, what’s the issue? A rise in conversational/storytelling content means that during the editing process, it can be difficult to decipher what sounds best for your audience. Tell can help you during editing, allowing you to pick out the best bits to publish and create a smooth sounding and intriguing podcast.


First impressions count, even in the podcasting world. All too often perfecting your podcast is a process. With each episode you put out, the editing, the sound quality, the content you provide gets a little bit better and a little bit faster. But what if you could enter the scene with top-notch quality from the get go? Your first podcast is what grabs your listeners attention and gets them to stick around. By contacting Tell even when your podcast is in its conception, you can hit the ground running and really curate a loyal audience who are with you for the long run.


Every podcast listener is different and responds to different things. By including visuals as well as an audio stream, you are able to cater to a much wider range of people. When faced with the question “do you prefer to listen to a podcast with or without video?”, the Tell team themselves were split right down the middle. Some people just need a face to connect to, so it makes sense to include visuals. Luckily for you, at Tell we have skilled technicians who work with video as well as audio to get you the most out of your new platform.


If this article has done its job, then it's abundantly clear that the make or break of a podcast is how an audience responds to it. Gaining an enthusiastic, loyal and interactive listener-base means your podcast will be a successful, go to series. Interacting with your audience directly through comment sections and social media is extremely important. Ask your listeners what they want to see and adjust your content plans and formatting accordingly, and know that Tell will be there to support you every step of the way.

Tell offers podcasters, be they seasoned or just starting out, a fully-comprehensive service that can be moulded to fit your artistic process. We offer a vast range of podcasting solutions such as recording your podcast entirely for you, or professional-grade post-production editing, or even altering your pre-recorded audio to achieve studio-quality. With our remote services, not one part of the podcasting process is neglected, as we offer the ability to facilitate multiple guests and can even provide transcripts of your audio. No matter the content you choose to put out into the world, Tell is here for you from episode 001 to 100.