How to Successfully Broadcast
in Multiple Languages

Holly Cowley
Holly Cowley

July 15th, 2021

Tell someone something - in ANY language.

Diga a alguém algo | Digli qualcosa | Sag jemandem etwas | Nói cho ai đó chuyện gì đó | Dile a alguien algo | Tell someone something

Virtual events are constantly crossing boundaries and redefining the term ‘impossible’. The potential events we can host across multiple languages are endless. But, what exactly is multilingual broadcasting and why would an organisation want to offer it for their events? Maybe you want to broadcast an esports tournament with live commentating in Swahili and Dutch? No problem! Do you want real-time captioning in several languages at your award ceremony? We’ve got you covered! Virtual events allow your viewers to travel the world without age-old language barriers, allowing your attendees to get the full experience.

Multilingual broadcasting means ensuring your programme for a virtual/hybrid event, webinar or conference, can be completely accessible. Whether it be through audio dubbing, subtitles or live interpreters, you can ensure that your audience gets the full experience no matter their native language. For our most recent event we were able to stream live to an audience across Europe, while translating the content into 5 different languages simultaneously. We know how crucial it is that when you tell someone something it is fully-comprehensible, and we are proud to have been able to aid numerous industries, including the pharmaceutical sector, in making their valuable content accessible. So, what are the benefits of multilingual broadcasting and how can it take your events to the next level?

Boosting brand loyalty - Language is important when it comes to connecting with people. By providing content for your audience in a range of languages, you are able to forge genuine relationships with your audience. We work with professional translators in order to provide you with even those slightly tricker, local dialects that can make the difference between loyal and indifferent audiences.

Bringing people together - Events and shared experiences are what bring people together as a community. By providing a multilingual broadcast, every single one of your patrons receives the same quality of experience and opportunities, effectively uniting them.

A comfortable experience - Approximately 360 million people speak English as their first language, and as a second language it is the most popular language by far (Babbel, ESL Stories). However, by providing a stream in multiple languages, audiences from across the world get the luxury and comfort of being able to just listen instead of translating as well.

Accessible broadcasting - Through clear signposting of the languages that a broadcast is available in and notifying audiences of language switches, we are able to ensure your multilingual broadcast runs as smoothly and efficiently

A little bonus - We can even include music throughout your event with studio quality audio. Music is considered a universal language and can really help to convey tone and intention.

At Tell, we speak 10+ languages across our team including Spanish, German, Italian, Portugese, Welsh, Serbian, and more. Tell is passionate about providing opportunities for work and collaboration across borders. We know the importance of being able to communicate effectively despite language barriers, and we are well-equipped to be able to assist you in your next multilingual broadcast .