June 10th, 2021
After the year we’ve had, it is no surprise that climate change is one of the topics at the forefront of everyone’s mind. Whatever the industry, climate change has become a common workplace discussion. In the past twelve months we’ve had the second hottest recorded year, catastrophic wildfires, and the Texas Cold Snap. The pressure is on to change our ways and save our planet, and It’s no surprise that businesses find themselves having to evidence their commitment to combating climate change. We ourselves have also recently launched our own environmental policy that can be found in our webpage footer. This fast-paced pressure to change the way we work can be an overwhelming pressure for businesses, especially those with little access to information and resources. However, this isn't something we can push to the back of our minds or put into the ‘save for later’ pile.
Conference News reported that the events industry is responsible for 380Million litres of diesel usage. Approximately 1.2Billion kilograms of CO2e emissions. The UK events industry has the same level of emissions as Malta! At Tell we want to contribute to this as little as possible, and luckily for you, our work can help reduce your carbon footprint!
First thing’s first, let's identify the common ways events contribute to the climate crisis. Then, we can begin to consider how Tell’s Virtual Events allow you to run a professional and engaging experience while taking care of the planet.
When running an event, be that one open to the public or a more internal affair, it is expected that you will see posters advertising it. You will usually provide a printed handout upon arrival, and all guest speakers will read from cue cards. All of these are gratuitous uses of paper that will end up in the bin after they’ve been read once. At that same event you will serve beverages in plastic cups, because invariably the venue’s insurance doesn't allow for glass. Your guests may even expect to be offered a straw. There will always be a few spillages which require a multitude of napkins. Do you see where we’re going with this?
In-person events are littered with needless waste. Print outs can be easily distributed online as part of a virtual event rendering paper useless. As part of a virtual event your guests can even watch their favourite band while drinking from their best mug. Furthermore, Tell’s virtual events are easily scalable. As your event grows and changes there is a limited need for an increase in materials, saving you from generating additional waste.
Cut the commute
In most cases, an event isn’t five minutes down the road from its intended audience. More often than not, the event is an hours drive, two and half hours on the train, maybe even a flight away. The transport industry is one of the UK’s largest contributors to carbon emissions and the University of Cambridge reported that emissions are still rising, with the sector on course to increase 130% between 2005 and 2035. Unfortunately, transport and tourism walk hand in hand with the events industry. However, Tell’s hybrid and virtual events simply cut the commute. None of your guests are required to travel to attend an event and they no longer have to be there in person to engage with your brand. Guest speakers no longer need to fly hundreds of miles to attend one event. Not only does this limit your carbon footprint hugely, but attendance levels from both guests and speakers will almost definitely skyrocket due to virtual accessibility!
Limiting electricity usage
According to WWF, burning fossil fuels for electricity is the biggest cause of CO2 emissions in the UK. It’s a no brainer that to run a large-scale indoor event that requires heating, lighting, running monitors, or providing air conditioning, is responsible for huge amounts of energy usage. Now, of course, virtual events also rely on electricity. However, our small, remote office has an extremely modest electricity output compared to these huge corporate events. Therefore, your company’s carbon footprint is slashed.
The ‘2018 United Nations report on Climate Change’ states that we have less than two years to change our behaviours before the atmosphere hits that 1.5 degree increase that will have catastrophic effects on humanity. Realising the part we all play in the climate crises is a challenging journey. However, businesses and brands taking action to actively decrease their environmental impact can make a considerable, lasting change. The best part is that at Tell we want to help alleviate some of the pressure businesses are under by providing them with accessible, high-quality virtual solutions. Let us meet your sustainability goals for you!